Why Are Organisations Using Webinars As A Customer Acquisition Channel?

updated on 23 March 2021

2020 has marked a change in the way organisations work.

Social distancing and the ‘new normal’ mean we have to adapt the way we reach potential customers. 

This is where digital webinars and virtual customer services have become the small businessperson's new best friend. 

According to ON24, in the years leading up to the global pandemic, customer engagement with webinars was doubling year on year.

Then, when lockdown hit in March 2020, there was a whopping 330% increase in webinar usage and digital marketing within organisations.

In light of these stats, it's no wonder that many organisations plan to continue employing digital services to expand their customer acquisition channels throughout COVID-19, and beyond. 

So How Does It Work?

That's enough prelude, let's dive into the nitty-gritty:

Webinars 

For years organisations have sent out round-robin pamphlets to promote their services to potential clients.

Many traditional businesses still use word of mouth as a primary form of marketing.

While others invite brand ambassadors and CEOs for meetings or social events in the hope of sealing a deal. 

Fast forward to today's climate, and we're relying on technology now more than ever to engage with potential customers.

Take webinars, for instance. Hosting online seminars unlocks a wealth of opportunities. Most notably, you can:

  • Provide value to prospects

  • Pitch potential clients

  • Offer attendees a live Q&A platform.

...All in the short space of an hour!

In short, webinars are for thoroughly engaging customers and prospects with your brand.

The easiest way to achieve this is to encourage attendees to ask questions about your company and products. 

A customer won't invest in a high-ticket product or service without you first building a relationship with them. So, welcome an open, honest, and transparent conversation about what you have to offer.

It's also worth mentioning, most webinar platforms also allow the presenter to use PowerPoint (and other similar tools) to entice interest while they're speaking.

Also, the speaker can control who can speak during the webinar. This ensures attendees don't talk over you during your presentation.  

Virtual Events

Organisations are also turning to virtual events to engage with prospective customers.

Virtual events companies can offer full-scale online event platforms to engage with customers on a global scale.

Whether you want to host a live event or you're after an on-demand video streaming service, you can create presentations, deliver talks from multiple speakers, and open up the 'floor' for audience Q and A sessions. 

Virtual events are also fabulous networking opportunities for kickstarting conversations with prospects you might otherwise not have had the chance to reach.

Using smaller ‘break-out’ rooms on software like Zoom creates a more intimate setting. This makes it easier for everyone to put forward their ideas and pitch their products. 

So what are you waiting for?

Get out there and snatch up those clients, by harnessing the power of webinars and online events, before someone else does! 

To learn more, visit us today.

This blog was produced in collaboration with the Oxford Taxis service from The Oxford Minibus Company, and producers of Comfortable Shoes: Jhuti.

Read more